Media Kit

Genome explores the world of personalized medicine and the genomic revolution that makes it possible, empowering you to make informed health decisions that will help you live better and longer.

What We Do

Genome Magazine

Genome is the first consumer magazine focused solely on genomics and personalized medicine. Genome covers the personalized medicine stories of today and the breakthroughs of tomorrow, so people have the information they need to get the targeted treatments they deserve. Each quarterly issue provides advertisers a prime opportunity to reach a passionate audience with over 300,000 copies distributed per issue.

genomemag.com

The Genome website, genomemag.com, is the go-to online destination for authoritative consumer content focused on personalized medicine. Averaging over 20,000 unique users per month, genomemag.com visitors are information seekers who use the site as a launch pad for researching precision medicine. Online partners have seen significant traffic increases resulting from exposure on our site.

Books

Presenting the complex world of genomics and precision medicine in a consumer-friendly way is our strength. In 2017, we produced the book Code Talkers, an extension of our "Code Talker Award" contest. The book contains a selection of the top essays from the contest, along with beautiful photography that highlights genetic counselors and the bond they have with their patients.

Apps and Games

Engagement through the use of mobile apps and games keeps customers interested in a sponsor's brand. In 2016, we launched "Genome Genius", a fun and exciting game that can be downloaded onto a mobile device through iTunes. The game will feature daily quizzes that teach players about genomics and precision medicine. A leaderboard shows how players are rated. "Genome Genius" can be customized for companies interested in training staff on precision medicine topics.

Supplements

Genome's supplements provide readers an in-depth look at a particular subject matter. Sponsored supplements provide advertisers a unique opportunity to present an enhanced look into the subjects tied to their products. Supplements can be bound into or poly-bagged with the magazine to distribute to the more than 300,000 Genome readers.

Events

Our events bring together thought leaders and lay audiences to interact and to create conversations that result in the evolution of care. At our "Understand Your Genome" event, participants spent the day learning from and connecting with precision medicine leaders. At our "Code Talker Award" event, Genome subscribers read essays about genetic counselors who had an impact on their lives, culminating in an award presented to the top genetic counselor, or "Code Talker." Do you have a collaborative idea for an event? Let us hear from you.

Newsletters

Electronic newsletters provide a quick and easy way to reach an audience passionate about personalized medicine between the months of our printed publication. Our "SNP Chat" newsletter is sent electronically to a readership of over 13,000 people. We regularly send out a new issue newsletter to provide a preview of the upcoming edition of Genome. Newsletters also cover our events, such as "Understand Your Genome" and the "Code Talker Award."

Content Licensing

Genome is known for its accuracy and attention to detail when dealing with the complex topics of genomics and personalized medicine. Companies have leveraged the expertise of the Genome editorial library by licensing our content to use on their websites for audience education.

Audience

Gender

55%
Female
45%
Male

Reader breakdown

52%
Patient/Consumer
48%
Healthcare Provider

Education

Completed Graduate School 25.7%
Completed College 28.2%
Attended College 24.4%
Completed High School 16.7%
Attended High School 5%

Age

21-23 3.5%
24-34 15.2%
35-44 12.9%
45-54 18.9%
55-64 20.7%
65+ 28.9%

Income

$0-35k 18.8%
$35-50k 10%
$50-75k 19.7%
$75-$100k 16.1%
$100-125k 10.4%
$125-150k 7.8%
$150k+ 17.2%
Genome Mag Audience Map
  • Northeast22.4%
  • East No. Central12%
  • West No. Central4%
  • South Atlantic23.2%
  • South Central10.6%
  • Mountain7.2%
  • Pacific20.2%

Awards & Recognition

Finalist Best Full Issue Winter 2014 Folio:Awards
1st Place Best Single Article Spring 2015 Folio:Awards
Finalist Cover Design Fall 2015 Society of Publication Designers
Silver Award Cover Design Winter 2015 Dallas Society of Visual Communications
Finalist Best Single Article Spring 2016
Finalist Best Single Article Winter 2015 Folio:Awards
Finalist Best Cover Design Fall 2015 Folio:Awards
3rd Place Awards for Excellence in Health Care Journalism Winter 2015
Finalist South by Southwest 2015 David Carr Prize for Emerging Writers
Finalist Best Event 2016 MPA Imagination Awards
Top Women in Media Susan McClure 2016 Folio:Magazine
Finalist Best Story Design Summer 2016 Society of Publication Designers
Finalist Cover Design Fall 2016 Society of Publication Designers

Contributors

Editor-In-Chief

Misha Angriest, PhD, MFA

Associate Professor of the Practice, Duke University; Senior Fellow in Science & Society, and Visiting Associate Professor of the Practice, Stanford School of Public Policy; Associate Director of the Genome Sciences & Policy Certificate

Editor-at-Large

Geoffrey S. Ginsburg, MD, PhD

Executive Director, Duke Center for Personalized and Precision Medicine; Professor of Biomedical Engineering, Duke Pratt School of Engineering; Director, Center for Genomic Medicine, Duke University; Professor of Medicine, Professor of Pathology, Duke University Medical Center

Advisory Board

Edward Abrahams, PhD

President, Personalized Medicine Coalition

Jehannine Austin, PhD, CGC/CCGC

Associate Professor and Canada Research Chair, UBC Departments of Psychiatry and Medical Genetics

Vence L. Bonham, JD

Senior Advisor to the Director on Genomics and Health Disparities, Associate Investigator, Social and Behavioral Research Branch, National Human Genome Research Institute, National Institutes of Health

Arthur Caplan, PhD

Professor of Bioethics and Director, Division of Medical Ethics, NYU Langone Medical School

Tshaka Cunningham, PhD

A liate Faculty, George Mason University, School of Systems Biology

Lawrence David, PhD

Assistant Professor, Molecular Genetics and Microbiology, Duke Center for Genomic and Computational Biology

W. Andrew Faucett, MS, LGC

Director of Policy and Education, Office of the Chief Scientific Officer, Geisinger Health System

Elena Flowers, PhD, RN

Assistant Professor, Department of Physiological Nursing, Institute for Human Genetics, University of California, San Francisco

Thai Ho, MD, PhD

Assistant Professor, Division of Hematology/Oncology, Mayo Clinic Arizona

Howard J. Jacob, PhD

Executive Vice President for Medical Genomics, Chief Medical Genomics Officer, Faculty Investigator, HudsonAlpha Institute for Biotechnology

Jean Jenkins, PhD, RN, FAAN

Clinical Advisor, Genomic Healthcare Branch, Division of Policy, Communications and Education, National Human Genome Research Institute, National Institutes of Health

Howard Levy, MD, PhD

Assistant Professor, Division of General Internal Medicine and McKusick-Nathans Institute of Genetic Medicine, Johns Hopkins University

Michael Linderman, PhD

Assistant Professor of Computer Science, Middlebury College

Jack Maypole, MD

Director of Pediatrics, South End Community Health Center; Director of Comprehensive Care Program, Boston Medical Center

Amy M. Miller, PhD

Executive Vice President, Personalized Medicine Coalition

Sharon Terry

President and CEO, Genetic Alliance

Eric Topol, MD

Director, Scripps Translational Science Institute; Chief Academic Officer, Scripps Health; Professor of Genomics, The Scripps Research Institute

Steven Tucker, MD, FACP, FAMS

Senior Consultant, Medical Oncology and Internal Medicine, Tucker Medical, Singapore; Global Health Advisor, Singapore Telecommunications

Kristin Weitzel, PharmD, CDE, FAPhA

Clinical Associate Professor and Associate Director, Personalized Medicine Program, Pharmacotherapy and Translational Research, University of Florida College of Pharmacy

Distribution

Each quarter, Big Science Media publishes 100,000 copies of Genome for national distribution to medical institutions where personalized medicine is a priority. We make copies of Genome available in the point-of-care setting, where treatment options are being explored and patient education is taking place. Distribution includes targeted outreach to professionals who are dedicated to offering their patients the most effective, efficient, individualized care available – based on the latest genomic research.

Targeted outreach to:

  • Specialty Physicians (cardiologists, neurologists, oncologists, etc.)
  • Genetic Counselors
  • Patient Education Departments
  • Geneticists
  • Specialty Pharmacies
  • Patient Navigators
  • Office Managers
  • Personalized Medicine Service Providers
  • Select Nonprofits

Total Circulation:

114,000

Guaranteed Rate Base:

100,000
Genome also offers home subscriptions on a complimentary basis. Requesters receive home delivery of each quarterly issue to enjoy and save for future reference.

Ad Specs

Desktop
Oversized Leaderboard: 970 x 250 px
Traditional Leaderboard: 728 x 90 px
Half Page: 300 x 600 px

Mobile
Mobile Leaderboard: 640 x 250 px
Mobile Half Page: 500 x 300 px

Format
All ad files must be submitted as:

  • RGB color space
  • PNG or JPG file format
  • 60kb max file size

Full Page
Trim Size: 8.375″ x 10.875″
Live Area: 7.375″ x 9.875″
Bleed: 8.625″ x 11.125″ (.125″ all sides)

2-Page Spread
Trim Size: 16.75” x 10.875”
Live Area: 7.375” x 9.875”
Bleed: 17” x 11.125” (.125” all sides)

Half-Page Horizontal
(Bleed 3 Sides)
Trim Size: 8.375″ x 5.5″
Live Area: 7.375″ x 4.5″
Bleed: 8.625″ x 5.625″ (.125″ all sides)

Third-Page Vertical
(Bleed 3 Sides)
Trim Size: 2.75″ x 10.875″
Live Area: 1.75″ x 9.875″
Bleed: 2.875″ x 11.125″ (.125″ all sides)

  • All ad files must be submitted as print-ready PDF/X-1A files or flattened TIFF files, with all fonts and high-resolution images embedded.

    Please include all printer’s marks (crop, bleed, registration, color bars).  Printer’s marks should be offset by 0.25″.
    Embedded images should be:

    • 300+ dpi
    • CMYK only (no spot or PMS colors)
    • TIFF, EPS or PSD files
  • For color sensitive work, digital files must be accompanied by two composite proofs of your ad. Acceptable proofs include dye sublimation prints, Iris prints, color laser prints, etc.

  • Send all artwork and related questions to:
    Sam Solomon, Creative Director
    Big Science Media
    6900 Dallas Parkway
    Suite 200
    Plano, TX 75024
    ssolomon@genomemag.com

" The timing is absolutely perfect for a consumer magazine on personalized medicine and genomics. The public is hearing about the breakthroughs regularly, and they are eager to be empowered with this type of information. Genome magazine will fill a critical communications void in the media and elevate the public’s understanding and engagement in how the genome will shape their care, healthcare delivery, and society as a whole.

DR. GEOFFREY GINSBURG

Executive Director, Center for Personalized
and Precision Medicine, Duke University,
and Editor-at-Large, Genome magazine